Archive for September, 2009
I fell in love at the Apple Store
Posted by Damian Damjanovski | Filed under Advertising, Marketing & Strategy, Tech
It continually amazes me the level and extent to which people go to of their own accord to express their love for the Apple brand, it’s products and it’s stores.
This is really the kind of stuff other brands just simply dream of.
Below is an impressive little Hiphop piece which is about a dude who fell in love at an Apple store (and the video appears to be filmed in the Apple store, although the audio seems to have been dubbed after the fact).
Enjoy
Fast Forward
Posted by Damian Damjanovski | Filed under Tech, Web2.0 & Social Media
Google have partnered up with The Wharton School and a bunch of others to put together a really interesting little site with tonnes of content on the changing nature of marketing and the future of advertising and all that kind of thing called Fast Forward.
The videos are alright (a little bit dry if you ask me), but there’s some interesting stuff in the Trends tab worth checking out.
Interesting to see Google consistently moving further and further from their core of just providing ad space, and into the broader field of marketing.
Microsoft entering Social Media Monitoring space?
Posted by Damian Damjanovski | Filed under Advertising, Marketing & Strategy, Web2.0 & Social Media
According to TechCrunch Microsoft will soon be launching a real-time social media monitoring product to be called “Looking Glass”.
Microsoft is far from being the first company to try and capitalise on the desire of brand managers and marketers to know what’s being said about them in the social space and across the web, but they may be the first to actually have the resources, know how, and influence to be able to do it really really well and get some major market traction.
AdAge seems to have spoken with some peeps at Microsoft and gotten some decent details on where the product is currently at (Proof Of Concept stage) and when we can get our mitts on it (first testers will receive access at the end of this month, by invitation only).
Microsoft’s own advertising blog mentions the product, and it seems Looking Glass will collect information from Twitter, Facebook, YouTube, Flickr and a bunch of others. Sentiment tracking on the data seems to be included in the plan, but little detail is available as to what other features and filters will be accessible. So it seems for the moment it’s a wait and see kind of thing.
I for one am looking forward to see what Microsoft develops in the space, as there’s a need for some of the big dogs (Microsoft & Google) to get behind doing some Social Media monitoring stuff to add some validity and measurable value to the space.
One of our latest campaigns – Solo Game On
Posted by Damian Damjanovski | Filed under Uncategorized
I thought I’d include a shameless plug for one of our latest campaigns, and more specifically, some pretty cool digital work for Solo.
The whole proposition relates to Solo sponsoring the FFA, hence the ‘game on’ – and the creative idea revolves around using the crushed can as a football.
Anyways, if you like check it out and have a play of the game.
