Microsoft entering Social Media Monitoring space?
Posted by Damian Damjanovski | Filed under Advertising, Marketing & Strategy, Web2.0 & Social Media
According to TechCrunch Microsoft will soon be launching a real-time social media monitoring product to be called “Looking Glass”.
Microsoft is far from being the first company to try and capitalise on the desire of brand managers and marketers to know what’s being said about them in the social space and across the web, but they may be the first to actually have the resources, know how, and influence to be able to do it really really well and get some major market traction.
AdAge seems to have spoken with some peeps at Microsoft and gotten some decent details on where the product is currently at (Proof Of Concept stage) and when we can get our mitts on it (first testers will receive access at the end of this month, by invitation only).
Microsoft’s own advertising blog mentions the product, and it seems Looking Glass will collect information from Twitter, Facebook, YouTube, Flickr and a bunch of others. Sentiment tracking on the data seems to be included in the plan, but little detail is available as to what other features and filters will be accessible. So it seems for the moment it’s a wait and see kind of thing.
I for one am looking forward to see what Microsoft develops in the space, as there’s a need for some of the big dogs (Microsoft & Google) to get behind doing some Social Media monitoring stuff to add some validity and measurable value to the space.
